Logos and Letterheads are the visual captivity of every brand. There is so much more than just choosing beautiful fonts: it’s a vital component of user interface design. Good Logo/Letterhead will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone.
This book is essential for all those who wish to create promotional material and advertising. With this they can learn how to truly speak to their audience, influence mood and feelings, and grab their audience’s attention.